Business ethic sessay
Wednesday, August 26, 2020
Nursing research Essay Example | Topics and Well Written Essays - 250 words - 30
Nursing research - Essay Example On the hand, perusing a report and basically evaluating it will enable an association to distinguish whether the examination was proof based before using the report. Basically, an association will just actualize an exploration report that was peer surveyed and its usage will advance positive results in an association. The crucial job of nursing research is to give proof based practice that targets improving the nature of care that an association gave. In any case, improving the nature of care in a social insurance association is just conceivable if an organizationââ¬â¢s procedure of exploration usage is in a methodology that was both viable and productive. To accomplish a fruitful examination use process, an association should utilize the best exploration use model to transform the information in investigation into training. In accordance with this, medical caretakers ought to distinguish a model that fit into an organizationââ¬â¢s culture and structure so as to boost the information from examination into training. Then again, proof based practice give the methodologies that the discoveries and information from exploration will be used in an association
Saturday, August 22, 2020
The Problems with Bandwagon Patriotism Essay -- Politics Political Ess
The Problems with Bandwagon Patriotism Iââ¬â¢ll let it out, Iââ¬â¢m American. Iââ¬â¢m an American and I concede, I appreciate it altogether. I appreciate reserving the option to free training, decision in who governs over me (who rules, what difference does it make? play on words planned), and the option to stroll around the lanes at three a.m. since I can. Be that as it may, I don't view myself as enthusiastic, in any capacity, sense or design. The surprising number of Americans these days who see themselves as devoted can overpower the little rare sorts of people who were there for America before 9/11. Be that as it may, exactly what would we be able to do about the fleeting trend energy and its maltreatment on center eastern arranged Americans; itââ¬â¢s control of Americanââ¬â¢s artlessness for modest knickknacks, and the support of pioneers in a war we donââ¬â¢t have a place in. I accept itââ¬â¢s time to ingrain progressively tranquil strategies in our nation today. Itââ¬â¢s time to quit callin g ourselves Americans and begin calling ourselves people. So far America has lost more fighters in Iraq since the war finished than we really lost in the war itself and individuals of Middle Eastern tolerable have endured more humiliating assaults than most ââ¬Å"averageâ⬠Americans. Maybe its opportunity to reevaluate the Patriot Act, since believe it or not itââ¬â¢s not actually what our actual devoted ancestors had at the top of the priority list when they composed that all men were made equal(despite the reality these men had slaves). Most Americans that watch CNN or FOXnews can disclose to you that precisely one month after the assaults on the twin towers, that Congress passes ââ¬Å"The Patriot Actsâ⬠. Be that as it may, what most Americans canââ¬â¢t let you know is the thing that precisely is within these demonstrations. As indicated by the real archive itself, the motivation behind The Patriot Acts is: To discourage and rebuff fear based oppressor acts in the United States and around... ...ic) plummet she gave me maybe one of the most noteworthy statements I believed I could have utilized in my paper. Iââ¬â¢m not certain about the legalities of this, or on the off chance that I ought to have gotten a composed paper, however she said in the event that I needed to I could utilize this statement of hers. We were sitting in Barnes and Nobles, and the subject of taking came up and how strangely simple it is take something. After hearing this she stated, ââ¬Å" It may be simple for you, yet at whatever point Iââ¬â¢m shopping some place I quite often feel the laborers eyes on me, as Iââ¬â¢m F(bleep)ing Osama Bin Ladenââ¬â¢s little girl or somethingâ⬠. So what does this say about Bandwagon Patriotism? Everything it does is give Americans another motivation to detest, gives frightened Americans another substitute to blame. So furnished with my answers I trust you will ask yourself, exactly when will we quit being Americans, and begin being people?
Tuesday, August 18, 2020
Just To Be Clear We Dont Do Legacy
Just To Be Clear We Donât Do Legacy A few students pointed me towards this piece in the Wall Street Journal about whether or not colleges should consider legacy in the admissions process. For those of you not familiar with the practice, legacy admissions means preferring the children of alumni in the admissions process. Why would schools do this? For the money, mostly, because if you make your alumni happy by admitting their kids, they might be more likely to give you money. Advocates of legacy admission, like advocates of development cases, will argue that this makes the school a better place for the rest of the students by allowing them to build great labs and dorms and offer fantastic financial aid and everything else. Stephen Joel Trachtenberg, former President of GWU, made this case in support of legacy admissions, along with citing certain fringe benefits like bridging the generations by forming a sort of intergenerational club. Meanwhile, Rick Kahlenberg of the Century Foundation characterized legacy admission as a special privilege for the advantaged. For you to receive legacy preference, it means your parents, and perhaps grandparents, went to a particular college. This means you come from a long line of educated people, who had the advantages of learning, who had the means to go to college in an era before broadly accessible student loans and financial aid. It means you are benefitting from work others have done. Kahlenberg argues that this is fundamentally unfair. Selective college admissions is a zero sum game: every applicant admitted takes a space which could have gone to another student. Preferring a student whose parents attended a college not only takes away a spot from an equal or better student, it specifically takes away a spot from an equal or better student who overcame more by not having the advantages accrued by prior generations. Kahlenberg is exactly right, except for one thing: he mentions MIT as one of the schools that practices legacy admissions, and we do not do anything of the kind. This is something I thought wed been pretty clear about. Mollie blogged about it back in 2006. Our institutional research website says, quite specifically, that alumni relations are not considered. And I can tell you, from having sat on countless committees, that we simply dont care if your parents (or aunt, or grandfather, or third cousin) went to MIT. In fact, one of the things most likely to elicit a gigantic facepalm is when a student namedrops some incredibly attenuated connection because they think it is going to help them get into MIT. So where did this idea come from? After a little academic archaelogy I think Ive figured it out. In an issue brief written by Kahlenberg, the claim that MIT preferred legacies was cited (at 39) to An Analytic Survey of Legacy Preference, which appears to be a chapter (written by Bloomberg editor Dan Golden) from Century Foundations book on legacy admissions. That chapter doesnt actually contain any data, but instead itself cites (at 84) No Distinctions except Those Which Merit Originates: The Unlawfulness of Legacy Preferences in Public and Private Universities, by Shadowen and Tulante, 49 Santa Clara L. Rev. 51 (2009). Here, finally, we hit the bottom of the citation hole, as Shadowen and Tulante, using almost exactly the same language later appropriated by Golden and Kahlenberg, write that We also found data showing that alumni of CalTech, which grants no preferences, donated $71 million in 2007, versus $77 million donated in 2006 by alumni of legacy- granting MIT. (emphasis mine) Here they cite (at 371) the MIT Reports to the President (2005-2006). But alas: while this report does indeed demonstrate MITs alumni donated $77 million in 2006, it says nothing about legacy admissions. It appears, as best I can tell, that Shadowen and Tulante were misinformed as to whether MIT granted legacy and included the claim in the sentence. When they cited this sentence to the Presidents Report, Golden and Kahlenberg (or their research assistants) must have thought the citation authoritatively described not only the donation numbers but also legacy practices. The idea that MIT granted legacy, in other words, appeared entirely out of thin air during the research and writing process. Its legacy admissions all the way down. As a former law school research assistant (if you couldnt tell) I know these things sometimes happen accidentally. While it is disappointing, I dont have any hard feelings to any of the folks involved. It is, indeed, unusual for a school like MIT to have no preference for legacies. But one of the things that makes MIT special is the fact that it is meritocratic to its cultural core. In fact, I think if we tried to move towards legacy admissions we might face an alumni revolt. There is only one way into (and out of) MIT, and thats the hard way. The people here value that. I want to reiterate that I agree wholeheartedly with everything Mr. Kahlenberg said about why legacy admissions are bad. I personally would not work for a college which had legacy admission because I am not interested in simply reproducing a multigenerational lineage of educated elite. And if anyone in our office ever advocated for a mediocre applicant on the basis of their excellent pedigree they would be kicked out of the committee room. So to be clear: if you got into MIT, its because you got into MIT. Simple as that.
Sunday, May 24, 2020
Noras Child-like Nature in A Dolls House Essay - 1162 Words
From the title alone, Henrik Ibsenââ¬â¢s, A Dollââ¬â¢s House, carries an adolescent connotation, with dolls holding immediate association with young girls and youth. In this controversial playwright, Ibsen portrays his Danish protagonist as an ignorant juvenile. Set in Copenhagen, Denmark, during the 1880ââ¬â¢s, Noraââ¬â¢s childlike character suggests what the lifestyle of many women during that time may have been. Ibsen reveals Noraââ¬â¢s innate, childlike nature incorporating strategic set placement and direction, significant symbols, an array of revealing dialogue, and elaborate description, healthy in detail. Ibsen creates a setting that traps Nora in domestic comfort. The play opens with a description of the setting, detailing it as ââ¬Å"A room furnishedâ⬠¦show more contentâ⬠¦Making use of the word ââ¬Å"littleâ⬠again revealing how he views his wife; ââ¬Å"myâ⬠is also a frequent word in Torvaldââ¬â¢s vocabulary. Torvaldââ¬â¢s possessive nature prompts him to call Nora his no matter what pet-name he uses. The pattern of these possessive, diminutive pet-names such as ââ¬Å"my little featherbrainâ⬠(3) reflect Torvaldââ¬â¢s belief that Nora is another child of his, so much so that he actually refers to Nora specifically as a child on more than one occasion. Telling Nora that she talks like a child (3) and suggesting that ââ¬Å"the child shall have her wayâ⬠(2) further displays his feelings toward Nora. Just as an adult does not discuss their business with an adolescent, so does Torvald not have important conversations with Nora. Nora even notifi es Torvald that during the last scene was the ââ¬Å"first (they) have had a serious conversationâ⬠(3). Torvald even groups Nora with his other children demanding that ââ¬Å"lesson time shall begin . . . both (hers) and the childrenââ¬â¢sâ⬠(3). Torvald believes that he both owns and fathers Nora, vocalizing that ââ¬Å"if a man made her (his wife), he has given her a new life, and she has in a way become both wife and child to himâ⬠(3). Going on, Torvald questions Nora, asking her, ââ¬Å"Why shouldnââ¬â¢t I look at my dearest treasure, at all of the beauty that is mine, my very own?â⬠(3). Financially stifling Nora and placing her in positions where he can act as her savior, or father, boosts Torvaldââ¬â¢s self-esteemShow MoreRelatedA Doll s House By Henrik Ibsen1288 Words à |à 6 Pages Henrik Ibsenââ¬â¢s A Dollââ¬â¢s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage ââ¬Å"lawsâ⬠that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Dollââ¬â¢s House and the wife of a man named Torvald. This play is about Noraââ¬â¢s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independentRead MoreHenrik Ibsen s A Doll s House1291 Words à |à 6 Pages002322- 3 Henrik Ibsenââ¬â¢s A Dollââ¬â¢s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage ââ¬Å"lawsâ⬠that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Dollââ¬â¢s House and the wife of a man named Torvald. This play is about Noraââ¬â¢s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman toRead MoreA Doll s House By Henrik Ibsen1288 Words à |à 6 Pages Henrik Ibsenââ¬â¢s A Dollââ¬â¢s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage ââ¬Å"lawsâ⬠that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Dollââ¬â¢s House and the wife of a man named Torvald. This play is about Noraââ¬â¢s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independentRead MoreA Doll s House By Henrik Ibsen1639 Words à |à 7 PagesIn the play A Dollââ¬â¢s House, Henrik Ibsen examines the roles of a woman during the nineteenth century in a male dominated Victorian society. The play is a well-played out journey of the main character, Nora, self-discovery and struggles against the oppression of her husband Torvald and the society he represents. Nora, who is the wife of Torvald Helmer, is the heroine of the play in the end. At the beginning of Act I, the scene is a clear picture of the lifestyle of the Helmerââ¬â¢s household. TheRead MoreEntrapment Of Household: Analysis Of ââ¬Å"A Dollââ¬â¢S Houseâ⬠.1657 Words à |à 7 PagesHousehold: Analysis of ââ¬Å"A Dollââ¬â¢s Houseâ⬠The author of ââ¬Å"A Dollââ¬â¢s Houseâ⬠, Henrik Ibsen was criticized for his controversial advocacy of moral and social reform by failing to respect the institution of marriage in his plays. A Dollââ¬â¢s House presents the aftermath of nineteenth-century patriarchal husbandry like those in Susan Glaspellââ¬â¢s play, ââ¬Å"Triflesâ⬠. In many of the parlor plays of this era, female spectators reflect on their individual situations, revealing the unsatisfying nature of a womanââ¬â¢s positionRead MoreEssay about The Rebellion of Nora in Ibsens A Dolls House1357 Words à |à 6 PagesThe Rebellion of Nora in A Dolls House à à à à A Dolls House, by Henrik Ibsen, was written during a time when the role of woman was that of comforter, helper, and supporter of man. The play generated great controversy due to the fact that it featured a female protagonist seeking individuality.à à A Dolls House was one of the first plays to introduce woman as having her own purposes and goals. The heroine, Nora Helmer, progresses during the course of the play eventually to realize that she mustRead MoreA Dolls House -H.Ibsen ,Critical Analysis1554 Words à |à 7 Pagesï » ¿Subject : Drama B Writer : Henrik Johan Ibsen Genre : Realistic Modern Drama Name of the Work / Play : A Dollââ¬â¢s House ( 1897 ) in three acts Characters : Major Characters / Minor Characters Nora Helmer ( wife of Torvald Helmer ,mother of three children ) Torvald Helmer( husband of Nora Helmer , a lawyer ,father of three children ) Dr. Rank ( doctor ,friend of Nora Torvald Helmer, confidant ,commentator ) Mrs. Kristine Linde ( old friend of Nora Helmer ) Nils Krogstad ( barristerRead More Mrs. Linde as a Foil for Nora in in Ibsens A Dolls House Essay1650 Words à |à 7 PagesNora in A Dolls House Random House Websters dictionary defines a foil as a person or thing that makes another seem better by contrast.à This essay will focus on the use of the foil to contrast another character. The characters of Nora and Mrs. Linde provide an excellent example of this literary device. Mrs. Lindes aged, experienced personality is the perfect foil for Noras childish nature. Mrs. Lindes hard life is used to contrast the frivolity and sheltered aspects of Noras life. NorasRead MoreA Psychoanalytical Perspective of a Dolls House972 Words à |à 4 PagesA Psychoanalytical Perspective of a Dollââ¬â¢s House Justin Doughman Composition II/Literature South University Online A Psychoanalytical Perspective of ââ¬Å"A Dollââ¬â¢s Houseâ⬠Nora Helmer is a young mother of three and an obedient house wife in, ââ¬Å"A Dollââ¬â¢s House,â⬠a play write written by Henrik Ibsen. Using the psychological perspective to dig deeper into Noraââ¬â¢s subconscious the reader finds that Nora yearns to be an independent womenRead More A Dollââ¬â¢s House Essay1511 Words à |à 7 PagesIn Henrik Ibsenââ¬â¢s play, A Dollââ¬â¢s House, Nora is subjected to moral degradation through her familial role, the consistent patronization of her husband and her own assumed subordinance. Ibsen belittles the role of the housewife through means of stage direction, diminutive pet names and through Noraââ¬â¢s interaction with her morally ultimate husband, Torvald. Nora parades the faà §ade of being naà ¯ve and frivolous, deteriorating her character from being a seemingly ignorant child-wife to a desperate woman
Wednesday, May 13, 2020
The Discovery of Transformation by Frederick Grifith in...
The discovery of transformation by Frederick Griffith in Streptococcus pneumonia has played an important role in how we are now able to introduce plasmid DNA molecules into cells. Transformation is the uptake of DNA molecules released from the donor cell by the recipient cell. It is one of the three ways bacteria are able to exchange genetic material. In Griffithââ¬â¢s experiment he introduced mice to two different forms of S. pneumonia, one smooth, pathogenic and encapsulated and the other rough, nonpathogenic and noncapsulated (Snustad, 193). The mice were injected with live rough strain and heat killed smooth strain. The deaths of the mice lead Griffith to conclude that some genes of the killed smooth strain were transformed to the rough strain and the bacteria became encapsulated and pathogenic, therefore leading to the death of the mice (Snustad, 193). Plasmids are small circular DNA molecules. They are not essential for survival of the host bacteria. Some carry genes that allow resistance to antibiotics (Anderson). Plasmid pUC18 is a circular DNA molecule. It contains portions of the E. coli Lac Z gene, which encodes for the first 146 amino acids of à ² - galactosidase. E. coli contains the Lac Z gene, which encodes à ² - galactosidase . The E. coli Lac operon digests lactose. Once E. coli is transformed with pUC18, complementation occurs. E. coli produces active à ² ââ¬âgalactoidase. The active à ² ââ¬âgalactoidase hydrolyzes the substrate, X gal , which is located on the agar plates.
Wednesday, May 6, 2020
Mcdonaldââ¬â¢s Is China Loving It Possible Solution Free Essays
string(141) " governmental concerns on safety and health, demonstrating that its products will not propose any detriment to Chinaââ¬â¢s developing economy\." With Chinaââ¬â¢s rapidly developing economy, the rising wealth of its middle-class and more Western fast-food chains infiltrating the nation, McDonaldââ¬â¢s finds itself at a crossroads. The company must evaluate its current standing in the Chinese fast-food market and elect to either continue its present operations, hoping to maintain its second place rank to KFC, or implement new strategies to gain market share, meet the Chinese peopleââ¬â¢s expectations, and abide by governmental standards. The following alternatives will be evaluated to make a decision: 1. We will write a custom essay sample on Mcdonaldââ¬â¢s Is China Loving It Possible Solution or any similar topic only for you Order Now Base ââ¬â Status Quo In this scenario, McDonaldââ¬â¢s will continue operating under its current strategies. New threats from competitors in China, including long-time rival KFC, Asian fast-food companies like Hong Kongââ¬â¢s Cafe de Coral, Taiwanââ¬â¢s Dicos Fried Chicken and Japanââ¬â¢s Ajisen Ramen, and emerging Western chains like Subway and Rainforest Cafe, would be ignored. Since its competitorsââ¬â¢ menus focus on Chinese preferences for chicken and noodle dishes, McDonaldââ¬â¢s will attempt to continue to offset that advantage by emphasizing quality and service. However, in the long run, McDonaldââ¬â¢s operations would fall victim to Chinaââ¬â¢s developing economy. In particular, Chinaââ¬â¢s unionized workers would call for additional pay increases and inflationary pressures would cause material costs to rise. As a result, McDonaldââ¬â¢s would be forced to increase its prices, as it had done in the past. In all likelihood, the price point for the quality of food offered would fail to live up to public and governmental standards. With competitors progressing in tandem with Chinaââ¬â¢s economy, offering more luxurious casual dining environments and healthier menu options, McDonaldââ¬â¢s would fall behind in the market. 2. Option 1: Efficiency, Convenience, and Environmental Responsibility. In this case, McDonaldââ¬â¢s would augment its strategies to remain competitive with Western fast-food counterparts like KFC, Burger King and Subway, and Asian competitors like Cafe de Coral, Dicos Fried Chicken and Ajisen Ramen. McDonaldââ¬â¢s would capitalize on the publicââ¬â¢s demand for quick, convenient service at low prices and continue using its tier pricing model. The company would further exploit the wealth distribution in China by widening its target focus to include the increasing purchasing power of the lower-tier consumer in rural egions of the country. Chinese rural households account for over 60% of the total population. These households spend a larger proportion of income on food, compared to urban households, but as incomes rise, the proportion spent on food does not increase (see Exhibit 1). Thus, McDonaldââ¬â¢s would focus on selling more products to more customers at lower prices. Mc Donaldââ¬â¢s would incorporate healthier options in its menu, so to compete with Subway, a chain focused on fresh, healthy food, and to address growing governmental concerns with an obesity epidemic. McDonaldââ¬â¢s would also secure and sustain its locally-based supply chain and joint ventures, to maintain value and its business model, keeping competitors at a disadvantage. (page 8 lihua) (ultra modern cost efficiency) Despite the lack of formal legislation on environmental issues in China, McDonaldââ¬â¢s would further emphasize its dedication to decreasing its environmental impact by repositioning itself as a market leader in environmentally friendly packaging, going beyond the established ââ¬Å"no straw daysâ⬠instituted in Hong Kong. This will highlight McDonaldââ¬â¢s willingness to partner with its customers to decrease the use of plastic as well as reducing packaging costs. McDonaldââ¬â¢s long-term goal would be to dominate the fast-food market as a dependable, responsible and valued brand. 3. Option 2 ââ¬â Sophisticated Dining Experiences This option targets the higher-income segment of the population. McDonaldââ¬â¢s would recognize that individuals in this market have rising standards on the type of food and service they receive. Additionally, the amount of money these individuals spend on food, in proportion to growing incomes, is not increasing (see Exhibit 1). In order to retain these higher-income customers, McDonaldââ¬â¢s will offer more luxurious ambiences and more amenities at its restaurants. McDonaldââ¬â¢s would renovate current locations and build new locations in two ways, with both types offering the typical Western McDonaldââ¬â¢s menu and options catered to Chinese tastes. One line of restaurants would encompass sit-down dining-rooms with waiter-service, which would mainly compete with Pizza Hut and Rainforest Cafe. The other line of restaurants, McCafes, would include sit-down dining spaces without waiter-service and offer wireless internet, calm music, and comfortable seating. The McCafes would compete directly with Starbucks. Delivery service and car-side pickup options would expand throughout the country in both types of settings, to maintain sales volume. In addition, coupon partnerships with Internet companies like Taobao. com will continue to provide incentives for customers to dine at McDonaldââ¬â¢s. The main risk in this scenario is that McDonaldââ¬â¢s is completely revamping its identity as a true-fast food company. Consequently, the company may lose its second-place position to KFC, to justify itself as a luxury brand. 4. Option 3 ââ¬â Fast Food Efficiency and McCafe Combination In this situation, McDonaldââ¬â¢s would implement strategies from options 1 and 2. Tier pricing would continue, services and products would be tailored to the characteristics of the various provinces in the nation, and convenience, health, the environment, and luxury would be emphasized. As in option 1, McDonaldââ¬â¢s would expand its operations in the more rural, Western provinces and renovate current locations in urban areas, to include the environmentally friendly and health-conscious menus and processes. In addition, a percentage of the urban locations would be transformed into McCafes, as mentioned in option 2. Drive-thrus, delivery service, and car side pickup would expand to all areas. Furthermore, McDonaldââ¬â¢s would secure its local supply-chain, proceed with its joint venture structure, and continue coupon programs with Internet companies. IV. Critical Issues The following issues are significant considerations for McDonaldââ¬â¢s, in order to make its decision: 1. Brand Perception: McDonaldââ¬â¢s needs to convince its Chinese consumers that it offers a product worthy of the price it costs, that the products are special and luxurious, and that the company cares about its workers, the environment, suppliers and the health of consumers. McDonaldââ¬â¢s must also address governmental concerns on safety and health, demonstrating that its products will not propose any detriment to Chinaââ¬â¢s developing economy. You read "Mcdonaldââ¬â¢s Is China Loving It Possible Solution" in category "Papers" 2. Impact on Market Share: Since KFC, its biggest competitor, entered the China market earlier than it did, McDonaldââ¬â¢s must consider whether its new strategies will be able to surpass KFC in the fast-food market. McDonaldââ¬â¢s must consider that as China develops, many new competitors will enter the fast-food market. McDonaldââ¬â¢s strategies must be able to attract and maintain its targeted customer bases, and attract the consumers in competitorsââ¬â¢ markets. 3. Long Term Sustainability: McDonaldââ¬â¢s must consider whether its plan would have its desired affect to gain market share, maximize gross margin and cut its expenses. The company wants to ensure that it will maintain pricing power (charging more for fewer high-end product sales and charging less for more low-end product sales), improve consumer confidence in a rapidly changing economic environment, and continue to profit in the future. 4. Costs to Implement: McDonaldââ¬â¢s must consider the expenses associated with developing new programs and funding expansions. The company must be confident that future profits will cover implementation costs. V. Rubric and Methodology Score Key: 1 = Poor, 2 = Fair, 3 = Good, 4 = Superior, 5 = Excellent Brand PerceptionImpact to market share LT SustainabilityCost to ImplementTotal Score Weight0. 40. 30. 20. 11. 00 Base**21141. 7 Option 144413. 7 Option 232222. 4 Option 354414. 1 **Base refers to current method. The ratings are based on a 1 through 5 scale with a score of 1 being poor and a score 5 being excellent. Weights for each criterion were assigned on an arbitrary evaluation of their importance. Brand Perception was considered most important (0. 4 weight) because most of McDonaldââ¬â¢s problems regarding competition in China stem from a changing consumer perception of the McDonaldââ¬â¢s brand. Impact to Market Share was considered to have the strongest secondary importance (0. 3 weight) because McDonaldââ¬â¢s main motivation for changing marketing strategies is to gain market share from its major competitor KFC as well as share from the increasing number of domestic fast food suppliers. Long-Term sustainability was considered to be less important (0. 2 weight) as in such a highly competitive market, McDonaldââ¬â¢s may be forced to continuously alter the focus of its marketing strategy due the dynamic nature of the Chinese market. Finally, Cost to Implement was considered to be the least important (0. weight) as McDonaldââ¬â¢s growth has been extremely robust and, regardless of the competition it faces, McDonaldââ¬â¢s should be able to finance significant capital expenditures for the purpose of securing future growth. The option with the highest score should be implemented immediately. Base is included for comparison only. VI. Analysis of Alternatives Base Metho d: â⬠¢Brand Perception ââ¬â FAIR ââ¬â Increasing awareness of the health risks of McDonaldââ¬â¢s food, unfair treatment of workers, inconsistent environmental policy, and global perception of McDonaldââ¬â¢s has reduced Chinese perception of the McDonaldââ¬â¢s brand. The brand will continue eroding without action. â⬠¢Impact to Market Share ââ¬â POOR ââ¬â McDonaldââ¬â¢s will lose market share to KFC and an increasing number of domestic and foreign competitors offering diverse fast food and casual dining options. â⬠¢Long-Term Sustainability ââ¬â POOR ââ¬â The dynamic changes in the purchasing power of Chinese consumers and the eroding brand perception will inspire them to purchase alternative products to those offered by McDonaldââ¬â¢s. â⬠¢Cost to Implement ââ¬â SUPERIOR ââ¬â McDonaldââ¬â¢s will incur no additional costs than it is already incurring in the China market. Option 1: McDonaldââ¬â¢s Concentrates on Efficiency, Convenience, and Environmental Responsibility. â⬠¢Brand Perception ââ¬â SUPERIOR ââ¬â Increasing supply chain efficiency, healthy food alternatives, clean/green/modern restaurant environment will make Chinese consumers perceive McDonaldââ¬â¢s to be a vital, healthy, and responsible fast food alternative. â⬠¢Impact to Market Share ââ¬â SUPERIOR ââ¬â McDonaldââ¬â¢s will gain market share from KFC and other domestic and foreign competitors because its modern, energy efficient, and cost effective supply chain approach will allow McDonaldââ¬â¢s to offer a superior product at a competitive price. Long-Term Sustainability ââ¬â SUPERIOR ââ¬â The efficiency of this new style of McDonaldââ¬â¢s will enable it to keep profit margins higher during times of increased inflation and raw materials costs. This advantage will increase the sustainability of McDonaldââ¬â¢s. â⬠¢Cost to Implement â⠬â POOR ââ¬â McDonaldââ¬â¢s will incur significant capital expenditures costs to refurbish current restaurants, develop a more efficient supply chain process, research healthier fast food alternatives that will prove successful in the Chinese market while maintaining McDonaldââ¬â¢s brand identity as an American hamburger company. Additionally, McDonaldââ¬â¢s will incur significant advertising expenditures as it campaigns to sell the new, green, and modern McDonaldââ¬â¢s. Option 2: McDonaldââ¬â¢s Concentrates on Sophisticated Dining Experiences â⬠¢Brand Perception ââ¬â GOOD ââ¬â McDonaldââ¬â¢s will increase the Chinese marketââ¬â¢s perception of the McDonaldââ¬â¢s brand by offering a more sophisticated dining experience worthy of higher prices and a continued characterization as a luxury brand. Impact to Market Share ââ¬â FAIR ââ¬â McDonaldââ¬â¢s will enter a smaller and more specialized market with increased risks. While offering a more sophisticated and specialized food alternative will allow McDonaldââ¬â¢s to charge a premium, there is a significant probability that this alternative will not catch on due to the increasing purchasing power of Chinese and ability to choose among casual dining competitors such as Pizza Hut and Rainforest Cafe. Long-Term Sustainability ââ¬â FAIR ââ¬â It is highly possible that the radical change in business plan suggested by option 2 will increase profits in the short-term as the new McDonaldââ¬â¢s will be considered a novelty however, over the long-term, this novelty may wear off and significantly reduce the amount of returning customers. Cost to Implement ââ¬â FAIR ââ¬â McDonaldââ¬â¢s will incur significant capital expenditures costs to refurbish current locations into more sophisticated casual dining atmospheres and significant advertising costs as the company campaigns to change the Chinese perception of McDonaldââ¬â¢s from being a cheap and low class dining option to a sophisticated high-end establishment. Option 3: Fast Food Efficiency and McCafe Combination Brand Perception ââ¬â EXCELLENT ââ¬â McDonaldââ¬â¢s brand perception will be maximized as it will offer a clean and green environment with fresh, fast, inexpensive, and healthy food in its flags hip stores and a sophisticated and cool bistro cafe experience with interesting regional food options in its McCafe stores. â⬠¢Impact to Market Share ââ¬â SUPERIOR ââ¬â McDonaldââ¬â¢s will gain market share from KFC and other domestic and foreign fast food chains as it will offer a superior product at a lower price with an increasing corporate responsibility to have a low environmental impact. Further McDonaldââ¬â¢s will steal market share from casual dining and coffee shop entrants as it works to make McCafe a market leader. â⬠¢Long-Term Sustainability ââ¬â SUPERIOR ââ¬â Option 3 will foster superior sustainability through a strong brand perception of McDonaldââ¬â¢s as a market leader in efficient and healthy fast food and cafe service. McDonaldââ¬â¢s efforts to use its economies of scale to produce a very low environmental impact will keep its operating costs low and allow McDonaldââ¬â¢s to price out the competition in the long-run while keeping margins high. Cost to Implement ââ¬â POOR ââ¬â McDonaldââ¬â¢s will incur significant capital expenditures as it retools its supply chain and refurbishes its stores to operate more energy efficiently and with minimal environmental impact as well as advertising costs to convince Chinese consumers that it has corrected its prior missteps and has reinvented itself as a market leader in a new fast fo od space. VII. Recommendations Options 1 and 2 are not the best route for McDonaldââ¬â¢s to pursue. In option 1 McDonaldââ¬â¢s will seek to compete in only one market, the cheap fast food market. The more healthy, modern, and energy efficient approach will increase its brand perception, but at the opportunity cost of not exploring more casual dining marketing opportunities. By pursuing only option 2, McDonaldââ¬â¢s will compete only in the casual dining market but at the opportunity cost of the cheap fast food market that McDonaldââ¬â¢s has been a world leader in. While option 2 will result in increased brand perception, the long-term sustainability of this option is unclear and may not justify the significant capital expenditures required to refurbish the companyââ¬â¢s locations. While option 1 and 2 will both significantly increase McDonaldââ¬â¢s brand perception, the increased costs of implementation and increased opportunity costs of foregoing other markets for a single market approach warrant that these options not be recommended. We recommend that McDonaldââ¬â¢s pursue option 3 because it is a multi-segmented approach that utilizes McDonaldââ¬â¢s current position as a market leader and focuses on expanding McDonaldââ¬â¢s marketing footprint in the casual but sophisticated bistro/cafe space. Option 3, more than the other options, will increase McDonaldââ¬â¢s brand perception and counter the growing sentiment in the China market that McDonaldââ¬â¢s does not treat its workers fairly, does not offer healthy food choices, and does not strive to positively impact the environment. Following option 3 will reposition McDonaldââ¬â¢s as a healthy and environmentally responsible fast food alternative. While this option will incur significant capital costs in the short-run, this option will allow McDonaldââ¬â¢s to grow market share, price more competitively, and run a more streamlined operations that, in the long-run, will reduce operating expenses and lead to higher margins. As it will impact the problems McDonaldââ¬â¢s faces in the case most effectively, we highly recommend that McDonaldââ¬â¢s implement option 3 immediately. From HBS case, McDonaldââ¬â¢s Is China Loving it? How to cite Mcdonaldââ¬â¢s Is China Loving It Possible Solution, Papers
Tuesday, May 5, 2020
Justice in the Movie Law Abiding Citizen Essay Example For Students
Justice in the Movie Law Abiding Citizen Essay Humans are vengeful in nature. It is natural, instinctive, something that simply comes naturally for us. From small conflicts to great wars that ultimately cause harm or lead to the death of people, it can be rooted from different reasons but in most cases, it is for revenge or vengeance. But thereââ¬â¢s always a reason, a catalyst that will instigate this desire for vengeance. There is even a saying ââ¬Å"an eye for an eye, a tooth for a tooth,â⬠which simply means giving back what was given to you or getting even. But at present times where the society is ruled by a justice system, this kind of thinking simply wonââ¬â¢t do. In the movie ââ¬Å"Law Abiding Citizen,â⬠two prominent forms of justice were shown. One being the legal process the suspects, namely Clarence James Darby and Rupert Ames had undergone after the crime they committed and the second one, Clyde Shelton exacting revenge to the suspects and to those who were involved in the case, may it be directly or indirectly. The first one can be labeled under legalized revenge. It is a form of retribution permitted by the law and the laws limit the powers of those who apprehend and punish criminals. The neutral party will serve as the intermediary between the victim and the transgressor. By using an impartial body and removing personal biases, appropriate punishment would be given and would exact the revenge for the victim thus preventing escalation. As it is, in the movie, it didnââ¬â¢t stop there. By relying on the justice system, Shelton put his belief that the suspects would be put behind the bars. Yes, it used an impartial body and punishment was given but the problem lies on the different arithmetic perceived by Shelton and the prosecutor, Nick Rice. Rice struck a deal with Darby that if he testifies against Ames he would receive a lesser charge while Ames would get the death row. For Rice, convicting at least one of them is enough while the other served his shortened sentence but Shelton felt betrayed by Nickââ¬â¢s actions and pleaded to at least try to convict both of them for Darby is the primary suspect and Ames was merely an accomplice. This series of events lead to Shelton losing his trust to the justice system and putting matters into his own hands. After ten years, Shelton put his plan into action starting on Ames then on Darby and Darbyââ¬â¢s attorney, Bill Reynolds. He also didnââ¬â¢t pass up Riceââ¬â¢s daughter by sending a snuff film of Darbyââ¬â¢s death. Fueled by his desire for revenge and the collapse of the corrupt justice system, Shelton left numerous deaths on his wake. Sheltonââ¬â¢s desire for revenge was brought forth by the inability of the justice system to sustain his pleads for justice. By failing to do this, the justice systemââ¬â¢s goal to prevent escalation of the situation was not met. Through Sheltonââ¬â¢s direct involvement and without the use of impartial body, it is no longer a legalized revenge but only mere revenge. It can be labeled under this for Sheltonââ¬â¢s intentions are personal and arbitrary. His actions were ruled by passion and his desire for revenge for what happened to his wife and daughter. This can be seen through his premeditated murders. After killing Ames and Darby, he still continued to kill innocent people. After killing his familyââ¬â¢s killers he sought to bring down the corrupt justice system by planning to bomb the city hall where the leaders were having a meeting. He was emotionally-driven to do this after what happened to him and his family. .u4633950eee681cd47f734e948e0ff66d , .u4633950eee681cd47f734e948e0ff66d .postImageUrl , .u4633950eee681cd47f734e948e0ff66d .centered-text-area { min-height: 80px; position: relative; } .u4633950eee681cd47f734e948e0ff66d , .u4633950eee681cd47f734e948e0ff66d:hover , .u4633950eee681cd47f734e948e0ff66d:visited , .u4633950eee681cd47f734e948e0ff66d:active { border:0!important; } .u4633950eee681cd47f734e948e0ff66d .clearfix:after { content: ""; display: table; clear: both; } .u4633950eee681cd47f734e948e0ff66d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4633950eee681cd47f734e948e0ff66d:active , .u4633950eee681cd47f734e948e0ff66d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4633950eee681cd47f734e948e0ff66d .centered-text-area { width: 100%; position: relative ; } .u4633950eee681cd47f734e948e0ff66d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4633950eee681cd47f734e948e0ff66d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4633950eee681cd47f734e948e0ff66d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4633950eee681cd47f734e948e0ff66d:hover .ctaButton { background-color: #34495E!important; } .u4633950eee681cd47f734e948e0ff66d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4633950eee681cd47f734e948e0ff66d .u4633950eee681cd47f734e948e0ff66d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4633950eee681cd47f734e948e0ff66d:after { content: ""; display: block; clear: both; } READ: Gender Roles in the 2000 Film Billy Elloit EssaySheltonââ¬â¢s inability to forgive and forget was also shown in the movie. Despite receiving the sentences of his familyââ¬â¢s killers, over the years he still aim to exact revenge on Darby and Ames on his own personal way. The time and money consumed can be clearly seen by how intricate and meticulous his murders were. Large amount of money and time would be needed to gather the materials, chemicals, machinery, etc. he used for his murders. ââ¬Å"Remembrance is unquestionably a form of revenge,â⬠according to Jacoby. After ten years, instead of moving on he planned for the demise of his enemies. Quoting Susan Jacoby, ââ¬Å"Laws may, of course, be unjust even though they are not founded on personal enmity. â⬠This implies that there are cases where situations like this are simply inevitable. By failing to convict a suspect the justice system fails to balance and equalize things as well as failing to nullify the effects of the crime. Just like what happened in the movie. By having his case under a corrupt criminal justice system and having his lawyer strike a deal with a criminal, Sheltonââ¬â¢s action may not be unfounded though his numerous killings is certainly unnecessary. From what Robert Solomon said, ââ¬Å"Vengeance is the original meaning of justice. â⬠From the olden days and throughout most of the history, the focus of justice is more concerned with the punishment of crimes and balancing of the wrongs and also the concept of ââ¬Å"getting even. â⬠Rooting from this, revenge is also a notion of justice. Though some of us have misconstrued ideas about revenge such as it being associated with words like bad, violent, irrational, etc. , it is not that different with retribution. They are virtually synonymous. Retribution is the punishment given by the state or the government. It seeks to balance restraint and impulse. Retribution is similar to the concept of legalized revenge explained before. To put it simply when you break the law, the punishment given serves as the ââ¬Å"revengeâ⬠of the state to the transgressor. Legalized revenge and mere revenge may be rooted from the same concept but the means to achieve their goal is different. Legalized revenge aims for the common good and the social order in the society.
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