Criticism of Capitalism in The Great Gatsby by Fitzgerald...

Criticism of Capitalism in The Great Gatsby by Fitzgerald In The Great Gatsby, Fitzgerald creates an artificial world where money is the object of everyones desire. The characters, the setting, and the plot are very deeply submerged in a Capitalism that ends up destroying many of them. Fitzgeralds criticism of Capitalism can be seen as a move to subtly promote Socialism, an ideology in which value is placed on the inherent value of an object rather than its market value. In a late collection of notes, Fitzgerald himself proclaims that he is essentially Marxist. [i] Marxism is a specific branch of Socialist theory. Fitzgerald makes Gatsby a novel that is not inherently Marxist or even Socialist, but one that is†¦show more content†¦This is a Capitalist ideal; because the characters have this value and they are corrupt, Fitzgerald is criticizing Capitalism as a system through its values. This class division is painfully apparent throughout the novel. In chapter five, some of the people at Gatsbys party are singing a popular tune of the 1920s, which includes the lyrics: the rich are getting richer/and the poor are getting children/aint we got fun? (101). The flippancy of the lyrics implies a general attitude of the upper classes toward the lower class. Later in the novel, Gatsby describes a young Daisy, who appears gleaming like silver, safe and proud above the hot struggles of the poor (157). This sentence captures the main argument of Marxs The Communist Manifesto. In the Manifesto, he describes the constant conflict between classes, but says that the real struggle is on the part of the lower class. In this book, the upper class is portrayed as being extremely artificial and corrupt. The reason that Gatsby works so hard to become a member of the upper class is to impress a girl who he places a market value on - and he becomes a member of that cla ss through illegalities. When Gatsby buys his house to impress Daisy, he is not simply purchasing property; he thinks he is buying a dream. [ii] At one point in the novel, Nick says that human sympathy has its limits (143). Even the narrator of the story, who has lessShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald1379 Words   |  6 PagesIn The Great Gatsby, F. Scott Fitzgerald presents a plausible image of America’s economy during the 1920’s. The country was in the middle of a post-war economic boom. There was unprecedented growth and a rapid increase in the wealth of the richest Americans (Smiley 1). As it follows the excessive lives of wealthy individuals, the novel highlights the negative effects of an unregulated capitalist economy. Fitzgerald portrays the inequality and unnecessary material extravagance that was caused by faultyRead MoreA Marxist Critical Approach to Fitzgerald’s The Great Gatsby Essay example1597 Words   |  7 Pages1859 ‘Towards a Critique of Political Economy’ that â€Å"it is not the consciousness of men that determines their existence but their socia l existence that determines their consciousness†. By stating this, Marx sheds light into the workings of ‘The Great Gatsby’ thus showing that the social circumstances in which the characters find themselves define them, and that these circumstances consist of core Marxist principles a Capitalistic society. These principles being ‘commodity fetishism’ and ‘reification’Read MoreMarxist Criticism Of The Great Gatsby1588 Words   |  7 PagesLiterature 14 April 2015 Marxist Criticism of The Great Gatsby Society has evolved to the point where money is the biggest factor in our lives. People spend an incredible amount of time at their workplace for that miniscule pay raise. Money also plays a role in our relationships with the people around us, seen in the fact that people of similar economic status tend to congregate. This desire to gain more money causes conflict, mainly between people who have a great deal of money, and the people whoRead MoreEssay on Jay Gatsby’s Dangerous Illusions in The Great Gatsby1253 Words   |  6 PagesJay’s Dangerous Illusions in The Great Gatsby      Ã‚  Ã‚  Ã‚  Ã‚   America is a land of opportunity and hopes and dreams can become reality. The American Dream consists of the notion that the struggling poor can achieve financial success through hard work. F. Scott Fitzgeralds novel, The Great Gatsby, puts this premise to the test while also warning against the dangers of believing too passionately in any dream. The central character, Jay Gatsby, proves a tragic hero who succeeds financially but failsRead More Destruction and Failure of a Generation in Fitzgerald’s The Great Gatsby1413 Words   |  6 PagesThe Great Gatsby and the Destruction of a Generation      Ã‚   The beauty and splendor of Gatsbys parties masks the decay and corruption that lay at the heart of the Roaring Twenties. The society of the Jazz Age, as observed by Fitzgerald, is morally bankrupt, and thus continually plagued by a crisis of character. Jay Gatsby, though he struggles to be a part of this world, remains unalterably an outsider. His life is a grand irony, in that it is a caricature of Twenties-style ostentation: his closetRead MoreDestruction of Dreams, Failure of Dreamers in Fitzgerald’s The Great Gatsby1489 Words   |  6 Pages Jay Gatsby, the protagonist of F. Scott Fitzgerald’s novel, The Great Gatsby, is used to contrast a real American dreamer against what had become of American society during the 1920s.   By magnifying the tragic fate of dreamers, conveying that twenties America lacked the substance to fulfill dreams and exposing the shallowness of Jazz-Age Americans, Fitzgerald foreshadows the destruction of his own generation. The beauty and splendor of Gatsbys parties masked the innate corruption within theRead MoreEssay on Symbols of The Great Gatsby 1249 Words   |  5 Pagesafloat. F. Scott Fitzgerald captured this era in his book, The Great Gatsby. Through his many symbols he illustrates the hopes, the forgotten God, and the oppressed Americans of the Twenties. The symbols in The Great Gatsby help convey several different themes, from wealth to loss of morals, to poverty. The green light in The Great Gatsby is an ambiguous symbol. The green light is deceiving at first, tricking the reader into thinking it is merely a symbol of hope. â€Å"Gatsby believed in the greenRead MoreThe Decay of a Dream in F. Scott Fitzgerald’s The Great Gatsby1582 Words   |  7 PagesThe Decay of a Dream in The Great Gatsby      Ã‚   The central theme of The Great Gatsby is the decay of the American Dream. Through his incisive analysis   and condemnation   of 1920s high society, Fitzgerald (in the person of the novel ¹s narrator, Nick Carraway) argues that the American Dream no longer signifies the noble pursuit of progress; instead, it has become grossly materialistic and corrupt. Fitzgerald ¹s novel is structured as an allegory (a story that conceals another story): the terribleRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1692 Words   |  7 PagesThe Great Gatsby by F. Scott Fitzgerald takes place in the midst of the Roaring Twenties – a time of decadent parties and foolhardy celebration by those of newfound wealth, ushered in by the prosperity of innovation and opportunity in a post-war economy. In the Jazz Age, the American Dream seems to be thriving. Jay Gatsby, a lively entrepreneur in Long Island’s West Egg, uses his success to throw lavish parties in pursuit of a long lost love from the previous decade: Daisy Buchanan. Daisy livesRead MoreCapitalist Americ How Society Lost Itself1744 Words   |  7 Pages Capitalist America: How Society Lost Itself Since the beginning of the Middle Ages around 400 A.D., the economic model of capitalism has been applied upon communities with the intent of experiencing the greatest amount of growth in wealth in the shortest amount of time. In the context of â€Å"The Great Gatsby†, for America, the end of World War I in 1919 represented a great opportunity for capitalists around the nation to further grow their wealth with what seemed to be no downside. However, capitals

Essay on Body Modifications Tattoos - 1942 Words

Body modifications, with the focus of tattoos, have existed in our society for centuries and the way in which it is perceived has changed somewhat over the years, yet certain dishonors still remain our modern day. Like most body modifications, tattoos are an often misunderstood form of body modification. Despite the stigmas, tattoos have become a unique object of desire to endless diverse groups of people. But are the popular assumptions of tattoos out of sync with the true meaning behind them? Further explanation and exploration of the history will reveal the social and cultural practices of tattooing and the causal connection between the mind and the tattooed body, in addition to providing answers as to why tattoos stimulate uneasiness†¦show more content†¦Their marked bodies would then serve as an agent of the state, expressing their social role and plays as a reminder of the state’s power over the public (Caplan, 2000). Criminals would have their crime or the name of their ruler permanently engraved into their skin, while slaves would have either their master’s name or the title ‘slave’ etched into their skin. These markings would serve as permanent imprisonment, for their bodies would always act as their second prison, establishing their place in the world and their future relations with others. The tattooing of criminals sustained through the Middle Ages and spread across Europe, making the social practice of marking bodies go hand-in-hand with delinquency, deviance and social outcasts. The practice of marking bodies was later used during the colonization projects in Africa and Asia, and like the branding of criminals, it was used as a means to exert ownership and power over the locals (Fisher, 2002). With such a dark history, how then did the act of tattooing become intended and commoditized? The trend of tattooing was first observed in the late 1700’s - sailors during that time returned home sporting tattoos from overseas to celebrate their expeditions (Fisher, 2002). However, this act of voluntary tattooing was more prominently recognized in the American Civil War, where soldiers gradually began tattooing their allegiances and military symbols on their bodies (Caplan, 2000).Show MoreRelatedBody Modifications: Tattoos and Body Piercings Essay1796 Words   |  8 PagesHow far is too far when it comes to body modifications, such as tattooing and body piercing. Until those who tattoo and pierce to excess, realize the stigma they are placing on the art, the United States government should regulate where and to what degree tattoo artists can legally tattoo or pierce. To answer the question of why people tattoo, one would have to look back to how the early civilization made a living and their opinions on the world around them. Prehistoric people may have been theRead MoreDeviance : Tattoos, Piercings, And Body Modifications1049 Words   |  5 PagesDeviance: Tattoos, Piercings, and Body Modifications Towan Cook Georgia Gwinnett College Deviant acts cannot be discussed without taking into account culture, perspective, and religion. Every culture is known for their types of expressions though tattooing, piercings, and body modification. Asian gangs such as the Yakuza are known for their full body tattoos, while African tribes can be associated with wearing rings that stretch their necks. Often, these types of tattooing and body modificationsRead More Tattoos, Body Piercings, and Other Body Modifications Essay2748 Words   |  11 Pagesthan perfection, but each has an unique idea of what that means. Every person on the planet engages in some form of body modification to achieve the look that they can identify with and feel is their own. From cosmetics to cosmetic surgery, a pierced ear to a facial implant, hair styling to tattoos, and everything in between, altering our bodies is part of our way of life. Body painting was likely the first way in which the human animal adorned itself and attempted to express its individual statusRead MoreComparative Analysis of the Theories and Methods Used in Inked into Crime? and Nonmainstream Body Modification1504 Words   |  7 Pagesthe Casual Relationships between Tattoos and Life-Course-Offending among males from the Cambridge Study in Delinquent Development† (Jennings, Hahn, Farrington 2014) and â€Å"Nonmainstream Body Modification: Genital Piercing, Branding, Burning, and Cutting† (Myers 1992). Jennings, Hahn, and Farrington’s article investigates the correlation between tattoos and deviant behavior. In addition, the researches ultimately want to discover if the relationship between tattoos and crime may in fact be casual, orRead MoreComparative analysis Essay1632 Words   |  7 Pagesï » ¿Comparative Analysis of Josie Appleton’s article â€Å"The Body Piercing Project† and Bonnie Berkowitz’ †Å"Tattooing Outgrows Its Renegade Image to Thrive In The Mainstream†. Traditionally, tattoos were meant for sailors, soldiers, bikers and gangs. Along with several changes in the industrialized and technological society of the twenty-first century, the standard for getting body modifications have altered as well. Everyday, people are willing to get permanently marked as an individual choice ratherRead MoreFreedom of Self- Expression: Tattoos and Body Piercings at 16 Should be Permitted1232 Words   |  5 Pageschildren should have permission to get tattoos and body piercings. I believe that teens should have the authority to get them on our own. The current Texas law states that any person under the age of 18 must have parental permission before getting a tattoo or any body piercing. Identification is required to verify the persons age. I feel that by the age of 16, any student should have the authority to express themselves in a way such as tattoos and body piercings. There are various aspects throughRead More Body Art and the Catholic Church Essay1428 Words   |  6 PagesBody Art and the Catholic Church I have always wondered if the Catholic church approved of tattooing and body piercing. I am not the type of person that most people think of when they think of tattooed or pierced individual. When I tell people that I have tattoos, people always say â€Å"but you don’t seem like the kind of person who would get a tattoo.† I personally do not believe that certain kinds of people get tattoos and I wondered what my religion would think of my â€Å"art.† I have gone to a CatholicRead More Body Modification in America Essay710 Words   |  3 Pages Body modification in American Culture In recent years tattooing and body piercing have become increasingly prevalent in popular culture. These forms of body modification are no longer tools used by criminals and gang member, showing their role in society. These practices are used by many of teenagers and young adults in our society today. In fact many of these practices have been a positive trend in American culture, giving adolescents a way of expressing themselves Studies have revealed a positiveRead MoreThe Essence of Tattoos735 Words   |  3 PagesThe Essence of Tattoos Tattoos have likely been at the top of the list as the most discussed topic amongst the different social classes. There is a divide between societies understanding of tattoos, those who oppose them identify tattoos as being a form of â€Å"taboo† and is associated with a type of body modification that is seen as distasteful in nature. Others believe tattoos are a form of one’s own self-expression. Although tattoos are subjective to each person, we should not completely rule themRead MoreThe Reasoning for Tattoos in the US Army Essay1231 Words   |  5 PagesTattoos have likely been at the top of the list as the most discussed topic amongst the different social classes. There is a divide between societies understanding of tattoos, those who oppose them identify tattoos as being a form of â€Å"taboo† and is associated with a type of body modification that is seen as distasteful in nature. Others believe tattoos are a form of one’s own self-expression. Alth ough tattoos are subjective to each person, we should not completely rule them out altogether because

Compare Chinese and Indian Creation Stories free essay sample

Creation stories or creation myths are narratives that explain how things began; they are usually passed down generations after generations. In almost every culture throughout the whole world there are a variety of versions of creation stories since the desire to know the origin of things around us is a common human instinct. Despite the differences between the cultures and countries, many common themes and elements can be found in their creation stories. In Both Chinese and Indian creation stories the creators of the earth are both a male human-being like figure with a nonspecific background. A long time ago the whole universe was coalesced into a cosmic egg, inside the egg there was nothing but darkness. Among these â€Å"Hundun( )† (a term was used to describe a nebulous state in Chinese) there was Pangu( ) who was resting for about 18,000 years, finally he woke up and feeling suffocated, so he decided to standup. We will write a custom essay sample on Compare Chinese and Indian Creation Stories or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However; he was wrapped tightly by this egg shell and he couldn’t even stretch his arms and legs. He pulled off one of his teeth and turned it into a huge axe and broke the egg shell into two parts with a powerful swing, the light part of the egg kept flying and became the sky (Yang) and the heavy part kept sinking and became the earth (Yin). Pangu was worried that the sky and earth would come back and close again. He decided to stand between them with his head supporting the sky and his feet on the earth, as time went by he grew taller and the sky and earth also got thicker each day. Another 18,000 years passed. Pangu used up all his strength and was convinced that the sky and the earth could stay separated forever. Finally he lay down and suddenly his left eye became the sun, his right eye became the moon; his breath became the wind and voice the thunder; his hair and beard became the shining stars and his arms formed the ground and the mountains; his blood formed the rivers and muscles the soil; his skin became the trees and flowers, teeth and bones turned into gold and minerals†¦ Similar to the Chinese Pangu creation story the Indian Pima’s creation story also started with a human-being like character whose name was Juh-wert-a Mah-Kai (â€Å"The Doctor of the Earth†). He was floating in the empty darkness and eventually decided to create the earth, the sun, the moon, the stars and eventually the world that he was satisfied with. As we can see there are essential elements or parallels between the two creation stories. They both agreed that the world was crafted by an otherworldly being that had the supernatural powers and the creation of the earth both happened upon waking them up. They both invested in the essential elements that existed on earth from themselves, such as the sun, the moon and the stars. In addition, it is easy to notice that the gender of the creators was male which indicated that in both culture male was the symbol of strength and power. In ancient China this idea was greatly reflected since the male heritage was extremely important as they were the dominated ones in the society. Female characters also played an important role in both Chinese and Indian creation stories. After Pangu separated the sky and the earth, there was a woman Nuwa( ) who was the only human-being existing on earth. She was wondering around and trying to find someone to talk to. However, the fishes and the birds could not understand her. She felt so lonely and as she stopped by a pond where she saw her shadow reflected in the water, suddenly she realized that she needed someone like her on this earth, so she decided to create more human-beings like herself using the yellow clay and mud near the pond. She also made animals out of them such as chicken, dogs, cattle and horses. This kind of mother figure can also be found in the Indian Iroquois creation story where in the upper sky world there was a pregnant woman who gave birth to two twin boys. Both Nuwa and the Indian sky woman were female creators that created human-beings without another male figure involved since the creation stories were told long before people understand the reproductive process and the humans in these stories were undefined creatures that usually possessed unusual power. More importantly they both emphasized the primary responsibility of women in human society as involved in biological reproduction. It is not hard to notice that there are also some common events which happened in both creation stories, such as floods. After human-beings were created by Nuwa, they started to reproduce offspring. Among them there were two characters-fire and water. There was a time that fire and water had a war. The four pillars supporting between the sky and the earth collapsed which led to the rising of the oceans and there was fire and floods everywhere. While Nuwa felt helpless that a giant turtle came to her and offered its legs, Nuwa was able to use them to replace the four pillars and put them between the sky and the earth again and everything went back to normal. However there still were some damages, the sky was slightly ilted towards the northwest side which was the reason why the sun and the moon went back to the west in the end of the day. Also the earth was slightly sunk towards the southeast which explained that all the water and rivers were running and gathering in that direction. In the Indian Puma’s flood story two snakes were made to try to stop the flood and the snakes were lying between the south and west, and after the flood people who were created in the story were settled down in different areas in same region where the Indians were found later on. The flood stories represented the recreation of the original earth that was created and explained the establishment of the orders of nature and societies. Turtle is also a common creature in both creating stories as we found in the Nuwa’s story and in the Indian Iroquois creation story a large turtle saved the sky woman and the back part of the turtle grew into an island of earth. In Chinese culture turtle is often treated as a magical animal, and it is one of the four guardians of the Chinese compass. It is commonly used to represent longevity and endurance in many other mythologies from different cultures since it has a long lifespan and the sturdiness of its back which was used as the implication for the origin of the earth. In conclusion, the Chinese and Indian creation stories are very similar in many aspects. They explained how the sky and earth were created from a state of darkness or â€Å"Hundun†, and how was everything established and reestablished on earth, and they also tried to explain nature phenomena with a logical sense before any scientific explanations were established. They served as the foundations of the social structure for each culture and reflected the religions and beliefs in different cultures. They are also used as great sources today for studying the origins of the cultures. Some people today may look at these stories and find them amusing because it contradicts with scientific facts and evidence. In addition, some of these stories have been used for other purposes such as cartoons, novels, and convey the philosophy of life in an acceptable way that plays a vital role in society.

Water Refilling Station Essay Example

Water Refilling Station Essay Purified water is water from any source that is physically processed to remove its impurities. Distilled water and de-ionized water has been the most common forms of purified water. Water can also be purified by other processes like reverse osmosis, carbon filtration, microfiltration, ultra filtration, ultraviolet oxidation, electro dialysis and/or etc. Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds. The more minerals in drinking water, the harder it is said to be; water with few minerals is described as being soft. Distilled water is water that has many of its impurities removed through distillation. Distillation involves boiling the water and then condensing the steam into a clean container. A few years ago, there were only a few water refilling plants here in Cagayan De Oro City. Those are of which are still famous to the public like Nature Spring and Wilkins. Wilkins was one of those who didn’t do a good job on capitalizing on their market superiority. Unlike Nature Spring who seems like un-formidable in the market today holding big investments in large companies. The Cagay-anons realized the need for this necessity, entrepreneurs invested on it seeking to get a modest share of the market and looking for different kinds of cracks and niches in the market. This was the start of a very competitive and very aggressive marketing and business war, which one could relate to it as a never ending dog battle. We will write a custom essay sample on Water Refilling Station specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Water Refilling Station specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Water Refilling Station specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As more people entered the market, the more competitive it has begun. Currently, according to the only jug supplier here in Cagayan De Oro, there are already more than 100 water refilling companies here in Cagayan De Oro alone. One of the early people who ventures in this great opportunity was Escanner, Inc. which established Cooldrops. It started out when one of the members of Escanner, Inc. noticed or discovered the opportunity here in Cagayan De Oro City. He then soon recruited more investors for the undertaking of Cooldrops. He then went to Cebu to buy water refilling equipment. He then transported it here in Cagayan De Oro City to a place (building) he canvassed and liked beforehand. As it penetrated it grew and grew the first year. It experienced a boom so big that it had a lot of dealers and customers making the production work overtime and jugs that reached even the Cooldrops parking lot. As many competitors rose and took some customers and dealers from different water refilling stations, Cooldrops became less busy as it was before. And now as we see it, it is still growing, always fighting for a bigger fraction of the market. The Problem General Problem: The Cool Drops business has a low rate of increase of its customers. Specific Problem: 1. They lack in marketing communication. 2. They only have 2 branches located in Patag and Bugo which can affect the distribution process. 3. The competitors have cheaper price. Objectives: 1. To be able to have and choose an effective marketing communication. 2. To be able to create a strategy that can improve the distribution process. 3. To be able to lessen the competition by identifying incentives that is attractive to the consumers. Significance of the study The conceptualization of this marketing research was borne out of a need to determine the causes why a consumer prefers a certain brand over hundreds of products in the market. This study also explains how a consumer becomes aware of a product given the promotional mix which is product, price, promotion and place to choose from. The data to be provided in this study will be useful to Cool Drops and other similar business in positioning their product and to gain competitive advantage in the market. Also, data presented will be useful to a company particularly its product manager wherein it gives insights and advices for new ventures. Scope and Limitations The scope of this study includes the respondents’ awareness of the existence of Cool Drops in the Water industry; brand of water used, promotional medium and included herein are the factors affecting consumer’s buying decisions and creating interest for the product. The coverage of the research done was limited to residents of subdivisions near Cool Drops stations particularly Apovel, Patag and Reyes, Bugo respectively. Specifically, fifty percent ( 50%) of the respondents are exclusively consumers and dealers of Cool Drops and the other fifty percent (50 % )are consumers of other products living near the two outlets. We used the 50 – 50 ratio for fair tabulation. We’ve got two variables, first is the Cool Drops respondents and the other is the respondents from the other brand these two variables are basically the group’s basis for comparison. Research Methodology Research Environment Patag and Bugo were just the two distribution outlets of Cool Drops water refilling stations. We used random sampling for the remaining 50% for the consumers using other brands. It is best applied to closely related houses and a pretty much big population. The Apovel subdivision and Reyes subdivision was actually a good location or community for the survey. It is important for the group to have variations on the respondents regarding the purified water they are using for the comparison of the answers which would be a basis for the group’s recommendations. We used the subdivisions which are near the Cool Drops outlet so that we can identify the problem why they do not prefer their product despite the accessibility of their outlet. Research Respondents The marketing research that the group has conducted is regarding to the Cool Drops business which is a purified water refilling station so basically the respondents would be consumers of purified water. The group also targeted residences, since the said product can be seen mostly at residences. Research Instruments The group is to conduct survey from the selected respondents and so the aterials to be used for the gathering of data are questionnaires. Data Treatment Sample Plan Random sampling was the sample plan that the group had chose for the survey since it shows no bias. In order to use the random sampling we will take a sample from the population basically the group has 2 populations 1st is the population of chosen 48 respondents which are Cool Drops users and another are the chosen 48 respondents which are consumers from the other brand. The group is to collect data on each of the sampled unit and uses these information to extract the pulse of the entire population in general. The group divided to two the total number of respondents which is 96 for a fair tabulation. Sample Size n=  ¬  ¬_1. 96? (5347)_ 10? n=  ¬  ¬_1. 96? (2491)__ 10? n=  ¬  ¬_ ¬Ã‚ ¬Ã‚ ¬___9569. 4___ 100 n=  ¬  ¬95. 6 or 96 respondents Data Gathering Procedure It was mentioned from the previous paragraphs that the materials to be used for the research is a survey questionnaire. The group would distribute the 50% of the questionnaire to the residents within the Apovel and Reyes subdivision regardless of the brand of water they are using. A total of 100 entries would be recorded and interpreted. From those 100 respondents it is subdivided into classifications of water brands, the group would then make an analysis on the different answer and finally to come up into a conclusion which is to be recommended to the Cool Drops. Definition of Terms Brand. The brand becomes the consumer’s simplifier of choice compatibility. Cool Drops. The brand of purified water refilling station that is been used in this study. Promotional Mix. Specific combination of promotional methods such as print or broadcast advertising, direct marketing, personal selling, point of sale display, merchandising, etc, which are used for one product or a family of products. Purified Water. Water that has been sterilized and it is safe for drinking. Refilling Water Station. An alternative source of drinking water supply in the Philippines where consumers refill their kind of brand of bottled water. CHAPTER II Presentation and Analysis of Data Table 1 Profile of Respondents Category Frequency Percentage (%) Age 15 – 19 20 – 24 25 – 29 30 – 34 5 – 39 40 – 44 45 – 49 50 Above 15 23 15 11 8 4 10 10 16 % 24 % 16 % 11% 8% 4% 10% 10% Sex Female Male 51 45 53% 47% The majority age of the respondents are having the ages of 20 – 24 years old with a 24 % and the majority sex of the respondents are females with a 53 %. It only shows that the ages of 20 – 24 years old has the highest percen tage of respondents because when we gave the questionnaires they are the ones that been asked by their parents to answer the questionnaire and the majority of answering the questionnaires are the female. Figure 1 Consumers Awareness about Cool Drops On Figure 1, 61or 64% of the 96 respondents know about the Cool Drop’s water while the remaining 35 respondents does not know the product Cool Drops. Also 13 out of 48 respondents of the other brand know about the product but are not patronizing the product. It only shows that most of the respondents know about what the product Cool Drops is, having the total of 64 %. Figure 2 Usage of Cool Drops 48 or 50% of the 96 respondents are using Cool Drops and a same percent of 50% from the respondents who do not use Cool Drops. We used the 50 – 50 ratio so that we will be able to compare the other brands from Cool Drops. Figure 3 Different Brands of Commercial Water Different brands of water from the 48 respondents are shown on Figure 3. Most of the respondents are using the Aquasoft with a percentage of 16% followed by Aquabest and Nature Spring both having the percentage of 8%,while 10 out of the 48 respondents did not indicate the name of brand that they are using. It shows here that among the respondents who did not use the Cool Drops brand are majority using the Aquasoft brand who is one of the leading brand of purified water here in Cagayan de Oro City. Figure 4 Brand Recognition Based from the graph above Cool Drops’ consumers were able to know more about the product from referrals with a percentage of 55% followed by the flyers 32% and lastly the media with a 26%, while the other brands were able to know more about the product from the media with a percentage of 74% followed by flyers with 68% and lastly the referrals which is 45%. It shows here that the other brands used media since it has the highest percentage and since most of the people are fond of watching TV, listening to radios nd other means of media while Cool Drops only depends on referrals as shown in the figure above. Figure 5 Best Way to Know the Product Based on the results the respondents chose the media as the best tool to know about a product, followed by referrals and lastly flyers. For them it is best for a business firm to advertise their product through radios, televisions or other mediums of media. Figure 6 Type of Consumers For Cool Drops most of its consumers belong to the dealer with a 67% of the total result. They’ve got less of walk-ins and home deliveries since their location is not that accessible. While the other brand has a 71% of their walk-in consumers since some of the other brands indicated have many branches or the location of their branches are accessible to the consumers. Figure 7. 1 Delivery Time of Cool Drops Figure 7. 2 Delivery Time of the Other Brands Most of the Cool Drops users have a delivery time of 1hr and above which is less advantage compared to the other brand that got a 30min-1hr of delivery. It is also to be considered how accessible the outlet would be that dealers could be able to deliver it on time or much early. Since Cool Drops does not have enough man power for deliveries and a few outlets for distribution more or less they would really consume hour/s before they could actually deliver the water. Figure 8 Water Consumption in a Week Based from the graph, most Cool Drops’ consumers usually pay P500 and above since most of their customers are dealers which usually order a huge quantity of gallons of water, while most of the customers of the other brand are walk-ins which usually spend P200 below in a week. Figure 9 Brand Usage in Months or Year/s 4% of the Cool Drops customers are using the product more than a year and 83% of the customers of the other brands are using the product for less than a month. Figure 10 Services Offered As shown on Figure 10 most of the services performed by the Cool Drops is a door-to door delivery which has 49% of the total result. While most of the other brand gives incentives to their customers as their form of service. Also 3 out of the 96 respondents w ere not able to give specifications on the kind of service they received from the business. Figure 11. Ratings of the Services Offered by Cool Drops Figure 11. 2 Ratings of the Services Offered by Other Brands Most of the respondents from other brands rated 7 and 8 for the services while the Cool Drops customers, rated on 9 and 8 which are a bit higher compared to the ratings from the other brand. The Cool Drops has more numbers of loyal costumers based from the interview that’s why the business got big ratings from them. Another thing was that most of these respondents that gave a high rating are probably located near the outlet that is why it ould just took a little time for them to receive the water. Figure 12 Consumers who received and who haven’t received incentives As shown on Figure 12 above, Cool Drops does not give much incentive to their customers because they focuses mainly on the quality of their product which is the only thing that they have to attract con sumers. Also Cool Drops give out discounts to those who ask for it. While compared to the other brand they’ve got a big percentage of giving out incentives. Figure 13 Incentives Received As observed from the graph Cool Drops incentives are more from the giving of discounts while the other brands are on giving of water dispenser. Specifically most of the Cool Drops consumers are dealers so having incentives such as discounts is applicable in that kind of consumer. Now for the other brands most of their consumers are walk-ins and home delivered that’s why a water dispenser would be a good incentive for them. Figure 14 Accessibility and Inaccessibility of Outlets Many respondents answered â€Å"NO† for the accessibility of the Cool Drops’ outlet which is a big different from the answers of the other brands users. It has been mentioned that Cool Drops only got 2 outlets all over the city so the accessibility of an outlet also depends on how many are the outlets, the lesser the outlet the harder for the consumers to have an easy access towards the station. Figure 15 Buyer’s Motivation towards the product Based on the data on Figure 15, most of the respondents in general answered quality followed by price then the services. Thus, they prefer quality when it comes to their water than price and services because they are into their safety specially those families who have children. CHAPTER III Conclusion and Recommendation Water refilling stations are becoming popular nowadays. Some are at the top of their game and some are just starting out. Cool Drops, which has been in the market for roughly 7 years still has a difficulty in connecting to other consumers aside from those who are already patronizing their brand. So, we conducted surveys in areas that are near their stations. The main purpose for the survey is to identify what Cool Drop needs to do in order to gain more customers. After doing the surveys, we were able to differentiate the techniques of Cool Drops and other brands on how they would market their own product to new consumers. Base on the survey results many consumers answered that a product would be best advertised by using media (TV, Radio, and etc. ). We recommend that Cool Drops needs to advertise their brand by using the media (TV, Radio, and etc. so that their product will be more expose in the market. According to our survey, we found out that majority of their customers are dealers and home delivery and their deliveries always comes after 1 hour and 30 minutes. We recommend that they should deliver all their water with a less time as possible to prevent the costumers from waiting in a long time through efficient use of their manpower thus creating a strategy that would improve their delivery schedule for their routes that would cater all the deliveries quickly. Bibliography Books Go, Josiah. Fundamentals of Marketing in the Philippine settings. 30 Narig St. , Veternas Village, Project 7, Quezon City, Philippines. Design Plus. January 2007 Riga, Poter. A Study on the Establishment of a Consumers Cooperative at the Mindanao State University, Marawi City. 1993 Burns, Alvin C. Bush, Ronald F. Marketing Research: Online Research Applications. Pearson Education. Prentice Hall. 2004